This is one of hundreds of videos where I answer some of the most commonly asked questions related to small business websites.

Today’s Question: Does Google Really Call Small Business Owners?

If you’re a small business owner, you’ve likely experienced that moment when your phone rings, and you pick it up, only to hear someone on the other end claiming to be from Google. They might say there’s an issue with your Google Business listing or how you’re ranking in search results. This scenario can be unsettling, especially when you’re trying to ensure your business is visible and competitive.

However, the truth is simple: Google does not call you. The voice on the other end is not a representative from Google; it’s often a third-party company using deceptive tactics to gain your trust. They might claim to be affiliated with Google, but in reality, they are using this pretense to sell you services you may not need.

Why Do These Calls Happen?

These calls can be quite frequent, and it’s crucial to understand why they occur. Many small business owners are not fully aware of how Google and online marketing work. This lack of knowledge makes them prime targets for these types of scams. The callers often exploit your concerns about online visibility, hoping to sell you unnecessary services or convince you to pay for dubious packages that promise to improve your rankings on Google.

It’s important to remember that while Google does have a support team, they do not initiate contact with small business owners in this manner. In fact, if there are legitimate issues with your Google Business listing, you would receive notifications through your Google account rather than a phone call.

When Google Might Call

While Google does make some calls, these are typically limited to specific circumstances, such as feedback requests from verified accounts or security notifications. In these cases, the calls are not random sales pitches but rather legitimate outreach from the company to improve user experience or account security.

If you’re ever unsure about a call claiming to be from Google, it’s best to hang up and reach out to Google directly through their official support channels. This way, you can verify any claims made during the call and ensure your business is not being misled or scammed.

What Should You Do?

The next time you receive a call from someone claiming to be from Google, it’s perfectly acceptable to be skeptical. Remember that you are under no obligation to listen to what they have to say. You can politely let them know that you are not interested or hang up immediately. If they persist, feel free to remind them that “Kurt from wpXPRESS (formerly Fiddler Online) gave you permission to hang up.” It’s a light-hearted way to assert your boundaries and protect your time.

If you have concerns about your Google Business listing or SEO, consider seeking out trusted professionals who can offer genuine advice. There are many reputable agencies that specialize in digital marketing and can help you navigate the complexities of online visibility without resorting to deceptive practices.

Stay Informed and Vigilant

Staying informed is key to protecting yourself from scams. Educate yourself about how Google works and the tools available for small businesses. Familiarize yourself with the Google Business platform, and take advantage of the resources and guides that Google provides for small business owners.

By understanding how Google operates and recognizing the signs of fraudulent calls, you can better protect yourself and your business. Trust your instincts, and don’t hesitate to do your research before making any decisions regarding your online presence.

In conclusion, while the allure of a quick fix for online visibility can be tempting, it’s important to remember that legitimate success comes from understanding the tools available and using them effectively. Google will not call you to sell you services; instead, focus on building your business through genuine efforts and trusted resources.

By staying informed and cautious, you can ensure that your business thrives without falling victim to scams. Always prioritize direct communication with trusted platforms and professionals, and you’ll be on the right path to enhancing your online presence.