What are Core Web Vitals in SEO?
Core Web Vitals (CWV) are a set of metrics anyone who manages a website needs to monitor, especially during the development stages of a website. They help you monitor your site’s performance in terms of user experience, and they’ve even become a new set of...
What is Domain Authority?
You know domain authority has something to do with SEO, but what is it really? Domain authority (DA) is a metric created by Moz that gives your website a score based on the number of backlinks you have as well as the quality of those backlinks. In this post, I define...
Why Simple Website Designs are Better for Conversions
Your website might be stunning and really interactive, but does it convert? Beautiful designs are a really interesting feature to have on your website and they can even make your site stand out among your competitors. Unfortunately, that beautiful design can also make...
Social Media vs SEO: Which Marketing Strategy is Better?
Do you have a small marketing team and aren’t sure whether you should be focusing on social media or SEO? SEO marketing has been the standard for brands for decades, especially brands who thrive on driving traffic to their websites. At the same time, social...
The New Laws on Fake Reviews That Every Business Owner Needs to Know
New Laws Online reviews are one of the most influential factors in a consumer’s decision-making process. Some businesses take advantage of this powerful influence the wrong way, by posting fake reviews to enhance their image or outshine competitors. However, as...
Think Beyond Metrics: The Power of Sustainable SEO Strategy
Many website owners rely heavily on third-party metrics to gauge their success in search engine optimization (SEO). However, the key to long-term SEO success is strategy, not just metrics. In this article, we’ll explore sustainable SEO practices beyond numbers and...
Why Broken Links Matter in SEO: Understanding the Impact on Website Performance and Search Rankings
Imagine you’re looking for an answer on a website, only to be met with a “404 Not Found” error page. Isn’t this frustrating? Let’s talk about why fixing broken links is critical to avoid this annoying situation and boost your site’s...
Step-by-Step Guide to Creating a Toggle Element in ClickFunnels 2.0
Creating interactive elements is key to engaging your audience and enhancing their experience. Toggle elements are especially useful for displaying FAQs, allowing users to reveal answers with a click. While ClickFunnels 2.0 lacks a native toggle element, you can...