This is one of hundreds of videos where I answer the most commonly asked questions that small business owners have about their website. Today’s question is, “What’s the best way to get started on your small business website?” It’s a great question. If there’s going to be an end, there has to be a beginning and this is where you start your website, “With a purpose!”
What is the purpose of this website? Is it to retain clients? Is it to get new clients, or maybe if someone Google’s you, you just want to show up! That would be nice. There’s a variety of purposes that you can choose with your website so you really need to sit down and say, “I’m creating this website, what is it that I wanted to do?”
Here’s a big secret that not a lot of small businesses know about small business website: when people come to a website they have a question and you need to give them an answer so don’t just list all the services you do. They’re all important but make the focus answers to questions. Pick 10 questions that most people have when they come into your business or want to start a relationship with your business and answer those questions on the homepage so that when people land there they find the answer they’re looking for.