What is Google Adwords?

Hello, This is Kurt Francom with Fiddler Online and this is one of hundreds of videos where I answer some of the most commonly asked questions relating to small business websites.

Today’s question is, “What is Google Adwords?”< It’s a great question. When you go to google, and feel free to do so now, and you type in a keyword like “bubble wrap underwear” During the filming of this video, Kurt thought it would be funny to suggest you google “bubble wrap underwear”

“…and then he actually googled “bubble wrap underwear”

< “...um...how do I put this?”

“Fiddler Online and it’s owners would like to retract Kurt’s suggestion of searching for this term.”

“Instead let’s just google “bubble wrap” ”

You will see on the top and on the right hand side there is a list of ads. These are Google Adwords where these companies are paying per click that they get. And depending on the keyword; I am guessing that the bubble wrap underwear industry isn’t too saturated with competition, so maybe they are paying only $1 a click or $0.50 a click.< But if you are a Real Estate Agent and you are trying to get certain keywords for very strong keywords in your neighbourhood for people looking to buy a home. You may pay a lot of money, $50, $60 maybe more, per click that you get. But again it goes back to the ROI, if you are getting your return on investment there, you will do that all day. So a lot of small business find a great value in running a Google Adwords campaign. So if you are looking for someone to manage your Google Adwords campaign, I don’t do it, but I could refer to Somebody who does a fantastic job who can help you get more traffic to your website. Seriously your mother would not be proud if you intentionally googled , “bubble wrap underwear”

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