How characters these “Hello, this is Kurt Francom from Fiddler Online, and this is one of hundreds of videos where I answer the most commonly asked questions related to small business web design. Today’s question is, “What do I do if I want to start a blog or newsletter?”

That’s a great question because content is king, and content is where the money is made online.

A big mistake I see is individuals spending too much time and resources on the design of their site, purchasing expensive cameras, or perfecting video quality. Instead, just start creating content. That’s the real secret to being successful—starting as soon as possible and being consistent with content creation. It’s as easy as going to WordPress.com and starting your own blog, which is free, and then creating content to get your voice out there.

Another great resource is to use platforms like LinkedIn or Medium, which allow you to publish content without having your own platform. This helps you generate an audience long before you have the perfect website up and running.

Moreover, consistency is crucial. It’s not just about starting; it’s about showing up regularly. Set a schedule for your blog or newsletter and stick to it. Whether it’s weekly or monthly, having a consistent flow of content helps keep your audience engaged and coming back for more. Remember, even if your initial posts aren’t perfect, what matters is that you’re learning and improving with every piece of content you create.

Another common mistake is being too general in the type of audience you are targeting. For example, saying, “I’m going after anyone who likes to read blogs.” That’s too broad. It has to be a specific niche. For example, you could focus on people in Arkansas who enjoy knitting or people in Wisconsin who like dogs. Even those are still too broad. You need to be highly specific. If you can find a thousand fans who love and adore your content, that’s all you need to generate a career online. It may sound easier said than done, but it’s absolutely achievable.

Additionally, don’t hesitate to engage with your audience. Ask for feedback, respond to comments, and be open to suggestions. This interaction can provide valuable insights and help you tailor your content to better meet the needs and interests of your readers. Building a community around your blog or newsletter is one of the most rewarding aspects of content creation.

So, the simplest thing you can do right now is just start creating content. That’s how you start a blog or a newsletter.”