Hello this is Kurt Francom with wpXPRESS (formerly Fiddler Online) and this is one of hundreds of videos where I answer the most commonly asked questions relating to small business web design.
Today’s question is How do I optimize images for my website?
This may not be a question you are asking but it’s a question you should be asking and here’s why. Most people don’t realize that the speed that a website loads is extremely important to how you are ranking on Google and how long people are staying on your website, when they do come to your website. The reality is more than seventy five percent of people will leave your website, if your page does not load in four seconds. Four seconds.
Now one thing that slows down a webpage from loading is if you have big images on your website and so it is important that whatever image you use, you shrink it down as small as possible without diminishing the quality of how it looks on the screen, so that it loads as quickly as possible when it’s there.
There are some great tools out there that will quickly allow you to do this. One that I personally use is called tinypng.com. You just upload your photo real quick and then download the compressed photo. It actually tells you how much space you have actually saved by doing that. It doesn’t diminish visually, so it’s not that you get grainy photo back. It will still look great but the data of that photo will be much smaller so on your website, it loads much more quickly.. There is also some great WordPress plugins that we recommend and you can go to the link that is attached to this video to see some of those plugins, but there are some plugins that automatically does this to your photos so you don’t have to worry about it; or you can just call your web guy. And if your web guy isn’t me well, maybe you should have me as your web guy. I am available.
Now after you do this and you have smaller images, your website will begin to load more quickly and Google’s going to notice this. They track how long somebody stays on your page and they also keep track of how long it takes to load. That is going to help you ranking on Google as well…when you have a fast loading website.