How to Create a New Logo That Defines Your Brand

Hello, this is Kurt Francom with Fiddler Online, and welcome to one of the hundreds of videos I’ve created to answer the most commonly asked questions about small business web design. Today’s question is, “How do I get a new business logo?”

This is a fantastic question, especially for individuals launching a new website. Often, these individuals are startups in the process of gathering their business information, and a fantastic logo is an essential part of establishing their brand identity. A logo is more than just a pretty image; it’s the face of your business and plays a crucial role in how customers perceive you.

The Importance of a Business Logo

Your logo serves as a visual representation of your brand and conveys the values and mission of your business. A well-designed logo can build trust with potential customers and create a lasting impression. When people see your logo, it should evoke the right feelings and thoughts about your business. Think of major brands—when you see their logos, you instantly recognize them and associate them with specific qualities. That’s the power a strong logo holds.

Traditional vs. Modern Approaches to Logo Design

In the past, we used to design business logos in-house. Our team would work closely with clients to understand their vision and translate it into a logo that captured their essence. If you prefer a more personalized approach, we’re still here to create a custom logo for you, and we’d be more than happy to do so.

However, the digital age has transformed how businesses can acquire logos. Now, there are numerous online resources that can help you obtain a fantastic logo for a fraction of the cost. These platforms often utilize crowdsourcing, where a variety of talented designers contribute their ideas. This collaborative approach can lead to a broader range of creative options for your logo, making it easier for you to find the perfect fit.

Recommended Logo Design Resources

One resource we highly recommend is Ninety Nine Designs. We’ve successfully worked with them for many projects, including logos, T-shirts, and other branding materials. Their platform allows you to host a design contest where you can invite designers to submit their concepts based on your brief. You get access to numerous designs from different designers, ensuring that you find something that resonates with your brand.

Using Ninety Nine Designs is straightforward. You start by providing a detailed brief outlining your brand’s values, target audience, and any specific ideas you have in mind. Once your brief is live, designers will begin submitting their concepts, and you can provide feedback to refine the designs. This process not only gives you a variety of options but also involves you in the creative process.

Key Considerations in Logo Design

As you embark on this logo creation journey, remember that your logo should encapsulate your brand’s essence. Consider the emotions and values you want to convey through your logo. It’s essential to think about your target audience and what will attract them.

For example, a tech startup may want a modern and sleek logo that conveys innovation, while a local bakery might opt for a warm, inviting design that evokes comfort and nostalgia. The colors, fonts, and symbols you choose can all impact how your brand is perceived, so take your time to explore these elements carefully.

Beyond the Logo: Building a Brand Identity

It’s also essential to understand that a logo is just one part of your overall brand identity. Once you have your logo, you should consider how it fits into your broader branding strategy. This includes the colors, fonts, and imagery you’ll use across your website, social media, and marketing materials. Consistency is key when it comes to branding; a cohesive look and feel will help reinforce your identity and make your business more recognizable.

Conclusion

In conclusion, creating a strong business logo is a critical step in establishing your brand. Whether you choose to work with a professional designer or utilize platforms like Ninety Nine Designs, the important thing is to ensure your logo reflects your brand’s values and resonates with your audience.

Take the time to explore your options, gather inspiration, and think critically about what you want your logo to communicate. A strong logo will serve as the cornerstone of your brand identity, appearing on your website, business cards, and marketing materials. With the right logo, you can create a lasting impression on your customers and set your business up for success.

Thank you for joining me today! If you have any more questions about web design or branding, feel free to leave them in the comments, and I’ll be happy to help!

If you look at our old logo for Fiddler Online,

that was done through Ninety Nine Designs. And basically how that works is, you put your project out there that you want a logo design or flyer or whatever it is. And then it outs it out there to thousands of graphic designers who will then try and earn your business by putting together different logos. Its a competition, so you pick the best ten and then the best five and then the best three and then the best one and then you are done.

It is a little bit tricky. I make it sound very simple. So give us a call if that’s the direction you’re going and we can give you some tips and tricks on how to use Ninety Nine Designs most effectively, so you get the best designers and the best logo at the end of the day.

Give 99designs a try by clicking HERE.