Building for BEAUTY instead of BUSINESS

Building Your Business: Creating a Space That Can Speak Google

Imagine if your company was building a new office building. Your team is buzzincg with excitement about this project because it will finally provide the much-needed space and efficiency you’ve been longing for. You’ve hired the finest architects to design a layout that is not only aesthetically pleasing but also highly functional. In this new space, there are large offices for all employees, meticulously designed for comfort and productivity. The facility features a top-of-the-line gym, allowing employees to work out in the morning before their busy day begins, promoting health and well-being. The cafeteria is stocked with delicious food, thanks to your newly hired, renowned New York chef, ensuring that everyone enjoys a fantastic dining experience.

This new office building is not just about employee satisfaction; it brings numerous benefits for your customers as well. Imagine three floors dedicated to showcasing information about your products. Customers can bring their families and try out your latest innovations firsthand. They can buy your widgets fresh off the assembly line, experiencing a sense of excitement and exclusivity that enhances brand loyalty and customer engagement.

The grand opening of your new location finally arrives. The mayor is present to help cut the ribbon, and excitement fills the air. But then, an alarming thought strikes you—you spent so much time planning the beauty and functionality of your building that you forgot to include a door for people to enter. Talk about a major oversight! Without a way for visitors to access your stunning new space, all the hard work and investment you’ve poured into this project become meaningless.

This scenario mirrors a common mistake that Fiddler Online sees companies making every day. Instead of constructing a door-less building, it’s their website that often lacks the essential elements needed for success. Just like a physical building, your online presence needs clear pathways for users to navigate and access what they are looking for.

There are some incredibly designed websites out there. They boast impressive animations and unparalleled functionality that leave visitors in awe. However, the only problem is they don’t speak Google’s language. Because of how they are coded, Google struggles to understand what the business is about and the products they offer. This disconnect results in missed opportunities, decreased visibility, and ultimately, lost revenue.

Consider how people use search engines. When they type in a query, they expect to find relevant, accessible information. If your website isn’t optimized to meet these needs, you might as well have that door-less building. Just like a building requires entry points for visitors, a website must be optimized for search engines to attract and engage potential customers. It’s not enough to create a beautiful site; it must also be functional and easily discoverable.

Effective search engine optimization (SEO) is essential. This involves using relevant keywords, optimizing meta tags, and ensuring that your content is informative and engaging. The structure of your website should allow Google to crawl it easily, so your business can be indexed correctly. The user experience also plays a critical role; websites that load slowly or are difficult to navigate will discourage potential customers and lead them straight to your competitors.

By ensuring that your website is both visually appealing and search engine-friendly, you can unlock the full potential of your online presence and drive meaningful results for your business.

Does your website speak Google?

If you are unsure if your website was built without a front door, let us help.

If you’re unsure whether your website was built without a front door, let us help. At Fiddler Online, we specialize in creating websites that not only look great but also function effectively in the digital marketplace. Don’t let your online presence go unnoticed—contact us today to ensure your website is ready to welcome visitors with open doors.

Here is a 5 minute video that will teach you how to analyze your website and make sure it is built with key indicators that Google will look for to determine what traffic to send your way.

http://youtu.be/oOedwUpiUvY

For further information about how to improve the traffic to your website contact wpXPRESS.