This is one of hundreds of videos where I answer the most commonly asked questions small business owners have about their website. Today’s question is, “Should I hire an SEO expert?”

This is an important question that reflects the evolution of web design and user behavior over the past decade. A few years ago, it was essential to have separate websites for desktop and mobile users, as the user experience on smaller screens could be challenging. However, today, having two separate websites can actually harm your online presence more than help.

When you have both a desktop website and a mobile website, Google sees these as two different entities. This can create confusion in terms of search engine optimization (SEO). Google may struggle to determine which site should rank higher in search results. As a result, you could inadvertently create a competitor for your own business. Instead, the best practice is to opt for a responsive website design.

A responsive website adapts seamlessly to various screen sizes, providing an optimal viewing experience whether users are on a desktop, tablet, or smartphone. This approach not only enhances usability but also improves your website’s performance in search engine rankings. Most reputable web designers and developers are well-versed in creating responsive websites that function effectively across devices.

The functionality of a responsive website means that when someone visits your site on a desktop, it displays beautifully on the larger screen. If that same user accesses your site on an iPad or an Android phone, the design adjusts to fit the device without compromising on quality. This adaptability is crucial, especially considering that many users browse the internet on mobile devices today.

In fact, statistics show that a significant percentage of web traffic now comes from mobile devices. Users expect websites to load quickly and provide a smooth experience, regardless of the device they’re using. If your website isn’t mobile-friendly, you risk losing potential customers to competitors with better-optimized sites.

Moreover, having a single responsive website simplifies content management. Instead of maintaining two separate sites, you can focus your efforts on one platform. This means any updates or changes you make will be reflected across all devices, saving you time and reducing the likelihood of inconsistencies.

Responsive design also positively impacts your SEO strategy. Search engines prefer responsive websites because they provide a better user experience. When your website is mobile-friendly, it’s more likely to rank higher in search results, leading to increased visibility and traffic. Google has even implemented algorithms that prioritize mobile-friendly sites in its search rankings, making it essential for your website to adapt to this trend.

Another significant advantage of having a responsive website is that it improves your site’s loading speed. A mobile-optimized site loads faster, enhancing user experience and reducing bounce rates. When users have to wait too long for a website to load, they are likely to abandon the page and seek information elsewhere. This not only affects your potential sales but can also hurt your overall online reputation.

While you might still come across some outdated advice suggesting that separate desktop and mobile websites are necessary, it’s essential to understand that the web landscape has shifted dramatically. Users are increasingly accessing the internet through various devices, and your website must be prepared to meet their needs.

If you’re unsure whether your current website is responsive, consider testing it on different devices. Check how well it adapts to various screen sizes and whether the user experience remains consistent. If you find that your website isn’t performing optimally, it might be time to consult with a web designer who specializes in responsive design.

Now, let’s pivot to another crucial question for small business owners: “Should I hire an SEO expert?”

Why Hiring an SEO Expert Can Be a Game-Changer for Your Business

This question arises frequently, and it comes with a warning. The SEO industry can be murky and, at times, seems like a form of online black magic. Many small business owners are left wondering how SEO professionals manage to magically boost their website rankings, bringing in a flood of traffic.

However, there are some shady practices in the SEO field that can do more long-term damage than good. When selecting an SEO company, it’s essential to vet multiple options to ensure you’re making a wise choice. Are they trustworthy? Do they have a solid track record of success? Can you see their past work? These questions are vital because a poorly chosen SEO partner can become a nightmare.

The reality of SEO is that it’s not the end-all solution for your business. It’s one piece of a larger marketing puzzle. Some people mistakenly believe that if they can just get traffic to their website, everything will fall into place and they’ll attract numerous new clients. It’s crucial to understand that while SEO brings traffic to your site, it doesn’t guarantee conversions.

When we develop websites for clients, we typically recommend waiting six months to assess whether the new site ranks well and generates good traffic before investing in an expensive SEO plan. Good SEO can be costly, so don’t be surprised if the quotes are higher than expected.

In conclusion, do you need a desktop and mobile website? No. Instead, invest in a responsive website that offers a seamless experience across all devices. And when it comes to SEO, be cautious and do your research. If you’re unsure where to start, reach out for recommendations or consult with professionals who have proven success in the field. By prioritizing these strategies, you’re taking significant steps toward ensuring your business’s online success.