This is one of hundreds of videos where I answer questions for small business owners about website design. The question of the day is, “What if somebody is already using the domain name that I wanted for my website?” If you’re thinking of starting nike.com that’s probably taken! CBS.com, probably taken! There’s a ton of domain names out there that are not taken but the perfect domain name that you wanted is taken so what do you do?

There’s a simple way to find out who owns the domain name so you can approach them and offer to buy it from them. You can go to Whois database, it’s simple to find just Google Whois database and it will show you a few options. You can go in and put in the domain name and every domain name has a registry behind it. It will tell you who owns it, their contact information, and even if it’s privatized there are some information that you can use to reach out to that individual.

1. Research What the Domain Owner Is

First, you can find out who owns the domain name you want by using a Whois database. Simply Google “Whois database,” and you’ll find various options. By entering the desired domain name, you can see the registration details, including the owner’s contact information. Even if the details are privatized, you might still find enough information to reach out to the individual.

2. Assess the Current Usage

Next, check whether the domain is actively in use. If there’s a website behind the domain, the owner might not be interested in selling it. However, if the site appears inactive, or if it’s just being used for email purposes, you may have a better chance. In that case, consider reaching out to the owner with a polite inquiry: “Would you consider selling your domain to me?”

3. Consider Alternative Extensions

In today’s digital landscape, the variety of domain extensions can be a game changer. Rather than sticking to the traditional “.com,” consider newer options like “.online,” “.tech,” or “.store.” For example, instead of fiddler.com, you could try fiddler.online or fiddler.store. These extensions offer creative flexibility and might help you secure a suitable domain name that aligns with your brand.

4. Get Creative with Your Domain Name

If your ideal domain is taken and you can’t buy it, consider being creative with your name. You can modify it slightly by adding a prefix or suffix, using hyphens, or incorporating keywords that describe your business. For example, if “BestBakery.com” is unavailable, you might try “TheBestBakery.com” or “BestBakeryOnline.com.” These variations maintain your brand identity while also increasing your chances of finding an available domain.

5. Utilize Domain Name Generators

If you’re struggling to come up with alternatives, domain name generators can be a great help. These tools take your input keywords and suggest available domain names that fit your criteria. Some popular domain name generators include Lean Domain Search, NameMesh, and BustAName. They can spark inspiration and lead you to discover a unique and available domain name for your business.

6. Keep it Short and Memorable

When choosing a domain name, aim for something short, simple, and easy to remember. The best domain names are often concise and easy to spell. Avoid using complicated words or phrases that could confuse potential visitors. A memorable domain name will not only help people recall your website but will also make it easier for them to share it with others.

7. Register Your Domain

Once you’ve found a domain name that works for you, it’s time to register it. Domain registration is typically quick and straightforward. You can use a domain registrar like GoDaddy, Namecheap, or Google Domains. These services will guide you through the registration process, ensuring that you secure your chosen domain name for your business.

8. Protect Your Brand

If you’re serious about your brand, consider registering multiple domain extensions or variations of your domain name. This strategy will help protect your brand from competitors who might want to use similar names. By securing variations, you also ensure that customers reach your site even if they misspell your domain or use a different extension.

9. Be Patient

Lastly, if your desired domain is currently taken and actively used, don’t lose hope. Domain ownership can change, and sometimes the owner may be open to selling. Keep an eye on the domain’s status and be ready to act when the opportunity arises. In the meantime, focus on building your brand identity elsewhere, and prepare to launch once you secure the right domain.

Conclusion

In conclusion, while finding your ideal domain name can be a challenge, there are numerous strategies you can employ to navigate the situation. By researching existing owners, considering alternative extensions, and getting creative with your name, you can discover a domain that aligns perfectly with your vision. And remember, the right domain is not just about the name; it’s about building your brand online and connecting with your audience effectively.

Nowadays, there are some really cool domain extensions like fiddler.online, there’s no “dot com” at the end. The “dot online” is a domain extension so you may consider looking at various new domain extensions and try that for your domain name.